I condition all of our puppies to know that the Clicker sound = the puppy just did a good behavior. This is extremely helpful for owners when it comes to potty training. The new owner clicks when the puppy goes to the bathroom in a desired place. You can also click and reward when teaching new behaviors, commands etc. Sami Joy has been in her new home for less than a week and her owners have been diligent about clicking for desired behavior. Here is an email I just got from them last night.